UX/UI design is a specialized area of design that deals with optimizing user interaction with products or services.

UX (User Experience) design is responsible for creating a user experience that is convenient, logical and enjoyable, ensuring user satisfaction and loyalty.
UI (User Interface) design is responsible for the visual component, creating an attractive and aesthetically pleasing interface with clear elements for effective interaction.

Combining these two aspects allows us to create products that are not only beautiful but also functional, providing a positive user experience.